Gaidme blog
Case studies, research, and field notes from running cold email outbound for B2B clients.
In-house SDR vs outsourced cold email: a 2026 cost breakdown
Fully loaded SDR cost vs agency retainer vs per-engaged-lead pricing in 2026, with real numbers, three-year TCO scenarios, and a decision framework.
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Inbox placement: the technical reasons cold emails go to spam
Spam filtering is a multi-layer pipeline of authentication, reputation, policy, content, and engagement signals. Auth and reputation matter more than copy.
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2024 Cold Email Benchmarks by Industry: Open and Reply Rates
A data-driven analysis of 2024 cold email benchmarks, including open rates, reply rates, and positive reply rates across various industries and company sizes.
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What is a Good Cold Email Reply Rate in 2024?
Discover 2024's B2B cold email reply rate benchmarks. Data shows average rates are 3-5%, with deep personalization and industry focus key to success.
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Data-Backed Cold Email Structure: Word Count and Grade Level
Analyze optimal cold email structure using 2024 data from 29.8 million sales emails. Discover the exact word count, question count, and reading grade level.
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Google & Yahoo's 2024 Email Sender Rules Explained
A guide to the 2024 Google and Yahoo sender requirements. Learn about the new rules for SPF, DKIM, DMARC, spam rates, and one-click unsubscribe.
Read articleOptimal Sales Cadence Structure: A 2024 Analysis
A 2024 analysis of sales cadence structure reveals high-performing teams use a multi-channel approach over several weeks to maximize engagement.
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